I have purchased other organizers in the past, but this is the first product that I have used for longer than a couple of times. Here are the top benefits for me:— First, the hanger accommodates my bra cup size (DD). Many products I’ve used seem to think B is the biggest cup size for women, which really limits their use! For this hanger, it’s really irrelevant what size cup you have.— Second, it takes me half a second to hang a bra. I just hook one strap over a hook and voila! It’s safely hung up until I wear it again. It also takes half a second to retrieve a bra when I need one.— Third, I can SEE all my bras when I’m getting dressed. As a person who needs visual cues to find things, this is invaluable!— Fourth, the product itself is sturdy and well made. The hooks turn inward or outward to help you access hooks and keep any heavy items from falling. It doesn’t take much more space than hanging a blazer in the closet.— Finally, I love that I can use one of the two hangers for belts and scarves.If you’re a person who needs a super precise and orderly system for your bras, or if you can actually fit them all into a typical drawer, congratulations. This may not be the right product for you. But for many folks, this is a very functional and convenient solution.